Business Consulting Projects & Marketing Case Studies
Mike Yassine (Hussein Ali Yassine), Distinguished Business Management Consultant and former Marketing Director at Spirit Advertising in Beirut, Lebanon, brings over 12 years of proven expertise in strategic business consulting, marketing leadership, and operational excellence.
Based in Beirut with extensive Middle East market knowledge, Hussein Yassine has partnered with organizations across industries to deliver measurable business results through strategic planning, marketing innovation, and business transformation across Lebanon and the MENA region.
Featured Projects & Case Studies
Explore how Mike Yassine has helped businesses in Lebanon and across the Middle East achieve transformative growth through strategic consulting, marketing excellence, and business management expertise. Each project represents a partnership built on trust, innovation, and measurable results.
Regional Marketing Campaign Strategy - Lebanon & Middle East
Developed comprehensive integrated marketing campaign for leading Lebanese brand, leveraging Spirit Advertising expertise to increase market share by 45% across Beirut and regional markets through strategic positioning and multi-channel execution.
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Business Management Transformation - Service Industry
Led complete business management restructuring for mid-sized service company in Beirut, implementing new operational frameworks that reduced costs by 28% while improving service delivery and customer satisfaction metrics.
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Digital Marketing & Brand Development Initiative
Designed and executed comprehensive digital marketing strategy for retail brand expansion, utilizing advertising industry best practices from Spirit Advertising experience to achieve 320% increase in online engagement and 180% revenue growth.
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Competitive Advantage & Market Entry Strategy – GCC Expansion
Defined unique value proposition leveraging Lebanese heritage as a premium differentiator while aligning with GCC consumer preferences and pricing expectations.
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Post-Crisis Brand Revitalization – Navigating Lebanon’s Economic Collapse
Mapped economic, operational, and perceptual impacts on brand health, pricing power, and customer loyalty.
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"B2B Sales Enablement & Revenue Growth Framework
Built standardized yet flexible sales playbook with stages mapped to MENA procurement cycles and relationship dynamics.
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Discuss Your ProjectBusiness Consulting & Marketing Expertise
Hussein Ali Yassine combines business management acumen with marketing leadership experience from Spirit Advertising to deliver comprehensive consulting solutions that drive sustainable growth across Lebanese and Middle East markets
Strategic Business Planning
Comprehensive strategic planning and business management consulting for organizations seeking sustainable growth in Lebanon and across the Middle East.
- Market analysis and competitive positioning for Lebanon and Middle East markets
- Long-term business vision development and strategic roadmap creation
- Business model optimization and growth strategy consulting
- Regional expansion planning and market entry strategies for MENA
Marketing Strategy
Integrated marketing solutions leveraging Spirit Advertising expertise to build powerful brands and drive customer engagement across Middle East markets.
- Integrated marketing campaign development and execution
- Brand positioning and marketing communications strategy
- Digital marketing and advertising campaign management
- Marketing team leadership and capability development
Operational Excellence
Process optimization and performance management solutions that enhance efficiency, reduce costs, and improve service delivery across organizations.
- Business process optimization and efficiency improvement
- Cost reduction strategies and operational cost management
- Performance metrics development and KPI management
- Quality management and service excellence programs
Business Development
Growth-focused strategies that identify opportunities, build partnerships, and drive revenue expansion across Lebanese and regional markets.
- Revenue growth strategies and sales optimization
- Strategic partnership development and alliance management
- Customer acquisition and retention strategy development
- Market opportunity identification and business case development
12+ Years of Business Management & Marketing Excellence
Hussein Yassine (Mike Yassine) has spent over 12 years in Beirut, Lebanon, building exceptional expertise in business management, strategic consulting, and marketing strategy. His journey combines advertising agency leadership with comprehensive business consulting experience, creating a unique perspective that bridges creativity with commercial excellence.
As Marketing Director at Spirit Advertising, Mike Yassine developed and executed comprehensive marketing campaigns, led cross-functional creative teams, managed major client relationships, and delivered exceptional results for diverse clients across the Middle East region. His advertising expertise encompasses brand strategy, creative direction, integrated communications, and team leadership.
This extensive experience in both advertising agency leadership and business consulting enables Hussein Ali Yassine to provide unique insights that bridge creative marketing excellence with strategic business management. His holistic approach delivers solutions that drive sustainable growth, build powerful brands, and create lasting competitive advantages across Lebanese and MENA markets.
Why Partner with Mike Yassine for Your Business Consulting Needs
Deep Lebanese Market Knowledge
Over 12 years operating in Beirut provides Hussein Ali Yassine with unparalleled understanding of Lebanese business culture, market dynamics, regulatory environment, and economic factors. This local expertise ensures strategies are adapted to real market conditions rather than theoretical frameworks that don't account for regional nuances.
Spirit Advertising Pedigree
Former Marketing Director at Spirit Advertising brings proven expertise in brand development, creative campaign execution, and marketing communications. This advertising background enables Mike Yassine to develop marketing strategies that are both creatively compelling and commercially effective across Middle East audiences.
Hands-On Implementation Approach
Unlike consultants who deliver reports and leave, Hussein works embedded within client teams to ensure successful strategy implementation. This includes change management support, team training, capability building, and ongoing accountability to ensure sustainable results and lasting organizational improvement.
Regional MENA Expertise
Extensive experience across Middle East markets including GCC countries provides Mike Yassine with comprehensive regional perspective. This enables effective cross-border strategies, regional expansion planning, and market entry approaches that account for cultural differences and market-specific opportunities across MENA.
Comprehensive Business Consulting for Lebanese Companies
Mike Yassine (Hussein Ali Yassine) provides end-to-end business consulting services for companies operating in Beirut, Lebanon and across the MENA region. Whether you're a startup seeking growth strategies, an established company planning regional expansion, or an international business entering the Lebanese market, Hussein delivers strategic guidance and practical implementation support.
Services span strategic planning, marketing excellence, operational optimization, digital transformation, business development, and organizational effectiveness. Each engagement is customized to client-specific context, challenges, and objectives, ensuring relevant solutions that drive measurable business impact and sustainable competitive advantage.
What Clients Say About Working with Mike Yassine
"Hussein's strategic clarity and operational rigor transformed how we approach growth. His work directly contributed to our best-performing quarter in 5 years. The ROI was immediate and sustainable.
"Working with Mike was transformative. His experience from Spirit Advertising and deep understanding of local markets made all the difference. Our brand visibility increased by 200%.
Cross-Industry Expertise Across Lebanese & MENA Markets
Hussein Ali Yassine has delivered successful consulting engagements across diverse industries throughout Lebanon and the Middle East
Ready to Transform Your Business?
Partner with Mike Yassine for Strategic Business Consulting
Contact Mike Yassine (Hussein Ali Yassine) to discuss how strategic business consulting and marketing expertise can help your organization achieve sustainable growth in Lebanon and across the Middle East. Schedule a complimentary consultation to explore opportunities.
Schedule a ConsultationWhat You Get in Your Consultation:
Mike Yassine | Hussein Ali Yassine
Business Management Consultant & Former Marketing Director
Beirut, Lebanon | 12+ Years Middle East Expertise
Core Services
- Strategic Business Planning
- Marketing Strategy
- Operational Excellence
- Business Development
Markets Served
- Beirut, Lebanon
- MENA Region
- GCC Countries
- Middle East Markets
Expertise Areas
- Business Transformation
- Brand Development
- Digital Marketing
- Market Entry Strategy
Background
- Spirit Advertising
- Marketing Director
- 12+ Years Experience
- 50+ Projects Delivered
© 2025 Mike Yassine. Business Consulting & Marketing Services in Lebanon and Middle East.