Featured interviews, keynote speeches, and expert commentary by Mike Yassine (Hussein Ali Yassine)
12+ years of expertise from Beirut, Lebanon • Former Marketing Director at Spirit Advertising
Explore Hussein Yassine's contributions to business publications, conferences, and media outlets across Lebanon and the Middle East
Mike Yassine discusses strategies for Lebanese businesses to achieve sustainable growth despite economic volatility, drawing on his 12+ years of experience with Spirit Advertising and business consulting across Beirut and the Middle East region.
View Full CoverageHussein Ali Yassine delivered keynote on "Integrated Marketing Strategies for Middle East Markets," sharing insights from his tenure as Marketing Director at Spirit Advertising and successful regional campaigns across Lebanon and GCC countries.
View Full CoverageHussein Yassine shares actionable frameworks for Lebanese and regional companies expanding into GCC markets, emphasizing competitive positioning, localized branding, and partnership-driven distribution models tailored to Middle Eastern business culture.
View Full CoverageIn-depth conversation on building resilient business models in Lebanon, operational excellence strategies, and leveraging advertising expertise for business growth—featuring real examples from Spirit Advertising campaigns and consulting projects across Beirut.
View Full CoverageIn-depth discussion on digital transformation strategies for Lebanese businesses, covering e-commerce, digital marketing, and technology adoption in challenging economic environments.
View Full CoverageComprehensive feature article on developing effective brand strategies for Middle Eastern markets, covering cultural adaptation, positioning, and brand building from Spirit Advertising expertise.
View Full CoverageWebinar presentation on achieving operational excellence in Lebanon's challenging business environment, sharing proven frameworks for cost optimization, process improvement, and performance management.
View Full CoverageFeatured speaker at Beirut Business Leadership Forum discussing strategic business management, operational excellence, and growth strategies for Lebanese businesses in challenging economic conditions.
View Full CoveragePanel discussion on building resilient businesses in Lebanon, featuring insights on strategic planning, operational excellence, and growth strategies for Lebanese entrepreneurs and startups.
View Full CoverageConference presentation on digital marketing strategies for Middle East markets, sharing insights from Spirit Advertising experience and consulting work across Lebanon and MENA region.
View Full CoverageMike Yassine provides expert commentary and thought leadership based on 12+ years of experience in Beirut and across the Middle East
Strategic planning, competitive positioning, market analysis, business model innovation, and growth strategies for Middle East markets.
Integrated marketing campaigns, brand development, digital marketing, advertising strategy, and marketing leadership from Spirit Advertising experience.
Process optimization, cost reduction, efficiency improvement, performance management, and operational excellence frameworks.
Market entry strategies, competitive analysis, localization, distribution channels, and expansion planning for Saudi Arabia, UAE, Qatar markets.
Brand resilience, business continuity, crisis communication, value repositioning, and navigating economic volatility in emerging markets.
Sales enablement, CRM optimization, consultative selling, revenue growth strategies, and B2B relationship management in MENA markets.
Hussein Ali Yassine is available for interviews, podcast features, panel discussions, keynote speaking, and expert commentary on business consulting, marketing strategy, operational excellence, and Middle East market dynamics.
Topics include: Business Strategy • Marketing Leadership • Crisis Management • Digital Transformation • Operational Excellence • Market Entry • B2B Sales Enablement
Contact for Media OpportunitiesMike Yassine (Hussein Ali Yassine) is a business management consultant and marketing strategist based in Beirut, Lebanon with over 12 years of professional experience. As former Marketing Director at Spirit Advertising, Hussein Yassine has developed and executed comprehensive marketing campaigns, business strategies, and operational transformations for clients across Lebanon, GCC countries, and the wider Middle East region. His expertise spans business consulting, strategic planning, marketing excellence, operational optimization, digital transformation, crisis management, market entry strategies, and B2B sales enablement. Hussein Ali Yassine regularly shares insights through media interviews, conference keynotes, workshops, and expert commentary on business growth, FMCG strategy, marketing leadership, and navigating Middle Eastern markets.