Business Consulting Services in Beirut, Lebanon & MENA Region
Comprehensive business management, marketing strategy, and operational excellence services from former Spirit Advertising Marketing Director. 12+ years of proven expertise across Lebanon and the Middle East.
Comprehensive Business Consulting Services
Full-spectrum business consulting expertise developed through 12+ years in Beirut, Lebanon and across the MENA region. From strategic planning to digital transformation, we deliver measurable results.
Strategic Business Planning & Management Consulting
Comprehensive strategic planning and business management services tailored for Lebanese and MENA markets. Develop long-term vision, competitive positioning, and growth strategies.
Key Features:
- ✓Market analysis and competitive intelligence
- ✓Business model optimization and strategic roadmapping
- ✓Long-term vision development and goal setting
- ✓Regional expansion planning for GCC and MENA markets
- ✓Strategic partnership development and alliance management
- ✓SWOT analysis and strategic positioning
- ✓Growth strategy development and market entry planning
- ✓Organizational development and capability building
Benefits:
- •Clear strategic direction aligned with market opportunities
- •Competitive advantages through strategic positioning
- •Sustainable growth plans for Lebanon and regional markets
- •Risk mitigation through comprehensive planning
- •Measurable objectives and performance metrics
Case Study: Helped Lebanese FMCG company develop GCC expansion strategy resulting in $2.8M first-year revenue.
Marketing Strategy & Brand Development
Integrated marketing strategies and brand development leveraging Spirit Advertising expertise. Brand positioning, campaign development, and marketing communications for Lebanese and Middle East markets.
Key Features:
- ✓Brand strategy and positioning development
- ✓Integrated marketing campaign planning and execution
- ✓Digital marketing and social media strategy
- ✓Content marketing and creative direction
- ✓Marketing analytics and performance measurement
- ✓Customer segmentation and targeting strategies
- ✓Marketing team leadership and capability building
- ✓Influencer marketing and partnership development
Benefits:
- •Increased brand awareness and market share
- •Improved marketing ROI and campaign effectiveness
- •Stronger brand positioning in competitive markets
- •Integrated marketing communications across channels
- •Data-driven marketing decision making
Case Study: Developed marketing campaign for Lebanese brand achieving 45% market share growth across regional markets.
Operational Excellence & Performance Management
Business process optimization, cost reduction, and performance improvement services. Transform operations to achieve efficiency, quality, and profitability improvements.
Key Features:
- ✓Business process mapping and optimization
- ✓Cost reduction and operational efficiency improvement
- ✓Performance metrics and KPI development
- ✓Quality management systems implementation
- ✓Change management and organizational transformation
- ✓Supply chain optimization and logistics improvement
- ✓Vendor management and procurement optimization
- ✓Lean management and waste elimination
Benefits:
- •Reduced operational costs and improved profitability
- •Enhanced process efficiency and productivity
- •Better quality and customer satisfaction
- •Improved performance measurement and accountability
- •Sustainable operational improvements
Case Study: Reduced operational costs by 28% for Beirut service company while improving customer satisfaction by 55%.
Digital Transformation & E-Commerce Strategy
Digital strategy and technology adoption services for Lebanese businesses. E-commerce development, digital marketing automation, and technology implementation for competitive advantage.
Key Features:
- ✓Digital strategy development and technology roadmapping
- ✓E-commerce platform strategy and implementation
- ✓Digital marketing automation and CRM systems
- ✓Social media strategy and digital presence development
- ✓Technology vendor selection and implementation
- ✓Digital skills training and capability development
- ✓Data analytics and business intelligence
- ✓Mobile strategy and app development planning
Benefits:
- •Competitive advantage through digital capabilities
- •Increased online revenue and customer reach
- •Improved operational efficiency through automation
- •Better customer insights and data-driven decisions
- •Future-ready business technology infrastructure
Case Study: Launched e-commerce platform for Lebanese retailer generating $2.5M first-year online sales.
Market Entry & Regional Expansion Strategy
GCC and MENA market entry strategies for Lebanese businesses. Competitive positioning, brand localization, partnership development, and phased expansion planning.
Key Features:
- ✓Market research and competitive analysis for GCC markets
- ✓Market entry strategy and go-to-market planning
- ✓Brand localization and cultural adaptation
- ✓Distribution partnership development and management
- ✓Regulatory compliance and legal framework navigation
- ✓Phased expansion planning and risk mitigation
- ✓Market prioritization and feasibility analysis
- ✓Cross-border business strategy development
Benefits:
- •Successful market entry with reduced risk
- •Faster time-to-market in new regions
- •Localized strategies that resonate with regional consumers
- •Strong distribution partnerships and market access
- •Compliance with regional regulations and requirements
Case Study: Enabled Lebanese FMCG company to enter 3 GCC markets within 12 months with 70% faster breakeven than projected.
Crisis Management & Business Resilience
Crisis management and business resilience strategies for navigating economic challenges. Brand revitalization, business continuity planning, and adaptive strategies for volatile markets.
Key Features:
- ✓Crisis management planning and response strategies
- ✓Business continuity planning and risk mitigation
- ✓Brand resilience and reputation management
- ✓Financial crisis management and cash flow optimization
- ✓Supply chain resilience and alternative sourcing
- ✓Organizational change management during crises
- ✓Stakeholder communication and crisis PR
- ✓Recovery planning and post-crisis growth strategies
Benefits:
- •Business survival and continuity during crises
- •Maintained brand reputation and customer trust
- •Improved financial resilience and cash management
- •Adaptive strategies for volatile market conditions
- •Faster recovery and return to growth
Case Study: Helped heritage F&B brand navigate Lebanon economic crisis, achieving 22% sales increase despite 80% currency devaluation.
B2B Sales Enablement & Revenue Growth
B2B sales strategy and revenue growth services. Sales process optimization, CRM implementation, sales team development, and revenue operations for B2B companies.
Key Features:
- ✓Sales process design and optimization
- ✓CRM system selection and implementation
- ✓Sales team training and capability development
- ✓B2B sales strategy and account management
- ✓Revenue operations and sales analytics
- ✓Pipeline management and forecasting
- ✓Sales compensation and incentive design
- ✓Customer relationship management strategies
Benefits:
- •Increased sales win rates and revenue growth
- •Shorter sales cycles and improved conversion
- •Better sales team performance and productivity
- •Improved sales forecasting and pipeline visibility
- •Scalable sales processes for growth
Case Study: Implemented B2B sales framework increasing win rate by 35% and reducing sales cycle by 50% for MENA distributor.
Customer Experience Transformation
Customer experience strategy and transformation services. Journey mapping, service design, customer satisfaction improvement, and CX measurement for enhanced customer loyalty.
Key Features:
- ✓Customer journey mapping and experience design
- ✓Service design and customer touchpoint optimization
- ✓Customer satisfaction improvement programs
- ✓Customer loyalty and retention strategies
- ✓CX measurement and analytics
- ✓Employee training for customer service excellence
- ✓Omnichannel customer experience design
- ✓Customer feedback systems and continuous improvement
Benefits:
- •Improved customer satisfaction and loyalty
- •Increased customer lifetime value and retention
- •Enhanced brand reputation and word-of-mouth
- •Reduced customer complaints and churn
- •Competitive differentiation through superior CX
Case Study: Transformed customer experience for regional retail chain, improving satisfaction by 55% and repeat purchase rates by 42%.
Why Choose Mike Yassine for Business Consulting?
Distinctive expertise combining strategic thinking, operational excellence, and deep Middle East market knowledge
12+ Years Beirut Experience
Deep understanding of Lebanese market dynamics, business culture, and economic challenges developed through over 12 years operating in Beirut.
Spirit Advertising Expertise
Former Marketing Director with proven track record in brand strategy, campaign development, and marketing excellence across MENA markets.
MENA Market Mastery
Extensive experience across Lebanon, GCC markets, and broader Middle East region with understanding of regional business practices.
Hands-On Implementation
Works embedded within your team to ensure successful implementation, knowledge transfer, and sustainable capability building.
Data-Driven Approach
Every recommendation backed by rigorous analysis, market intelligence, and performance metrics for measurable business impact.
Holistic Business Perspective
Integrated expertise across strategy, marketing, operations, and digital transformation understanding how all pieces fit together.
Ready to Transform Your Business?
Let's discuss how strategic business consulting from Beirut can drive your growth across Lebanon and the Middle East. Schedule a complimentary consultation today.
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