About Mike Yassine
Hussein Ali Yassine
Business Consultant | Marketing Strategist | Former Spirit Advertising Marketing Director
Professional Background
Mike Yassine (Hussein Ali Yassine) is a seasoned business management consultant with over 12 years of experience operating in the dynamic markets of Beirut, Lebanon and the broader MENA region. Fluent in Arabic, English, French, Spanish, and Nouchi, his multilingual capabilities enable him to navigate diverse business environments and connect with stakeholders across multiple markets. His career has been defined by a commitment to strategic thinking, operational excellence, and driving measurable business outcomes.
Previously serving as Marketing Director at Spirit Advertising, Hussein developed deep expertise in brand strategy, market positioning, and creative campaign execution. His work bridged the gap between creative vision and commercial reality, delivering campaigns that resonated with diverse audiences across multiple markets in Lebanon and the Middle East.
Business Management Excellence
Based in Beirut for over a decade, Hussein has navigated one of the world's most challenging and resilient business environments. This experience has sharpened his ability to develop adaptive strategies, manage complexity, and deliver results under pressure.
His consulting approach combines analytical rigor with practical implementation, helping organizations align their marketing, operations, and growth strategies for sustainable success across Lebanon, GCC markets, and the wider Middle East region.
Core Philosophy
Effective business management isn't about following formulas—it's about understanding context, adapting to market realities, and building strategies that work in the real world. Mike Yassine'sapproach is grounded in practical wisdom gained from years of hands-on leadership in one of the region's most dynamic markets.
"Success comes from understanding local market dynamics while applying global best practices. It's about being adaptable, resilient, and focused on measurable results."
— Hussein Ali Yassine
Areas of Expertise
Comprehensive business consulting services developed through 12+ years in Beirut and across the Middle East
Business Strategy & Management
Strategic planning, operational management, business model optimization, and organizational development for growing businesses across Lebanon and MENA.
Marketing & Brand Development
Brand strategy, market positioning, campaign development, creative direction, and integrated marketing from Spirit Advertising expertise.
MENA Market Expertise
Deep understanding of Lebanese and regional market dynamics, cultural nuances, and business practices. Fluent in Arabic, English, French, Spanish, and Nouchi for seamless cross-market communication.
Operational Excellence
Process optimization, cost reduction, efficiency improvement, performance management, and quality systems implementation.
Crisis Management
Brand resilience, business continuity planning, crisis communication, and navigating economic volatility in emerging markets.
Digital Transformation
Digital strategy, e-commerce development, marketing automation, technology adoption, and digital marketing excellence.
Professional Journey
Beirut, Lebanon
Over 12 years of business management and consulting experience in one of the Middle East's most dynamic markets
Spirit Advertising
Marketing Director leading strategic campaigns, brand development, and creative excellence across multiple industries
Consulting Projects
Successful delivery of business strategy, marketing, and operational projects across Lebanon, GCC, and MENA region
Ready to Transform Your Business?
Let's discuss how strategic management and marketing expertise from Beirut can drive your growth across Lebanon and the Middle East
Schedule a Consultation