📝 Business Strategy & Marketing Insights

Mike Yassine's Strategic Insights

Expert perspectives from Hussein Ali Yassine

12+ years of business management and marketing leadership experience from Beirut, Lebanon • Former Marketing Director at Spirit Advertising • Proven frameworks for MENA markets

Proven Frameworks

Tested across Lebanon and MENA markets

Actionable Insights

Implement strategies immediately

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Real Experience

12+ years in Beirut business leadership

Featured Article

Building Sustainable Competitive Advantages in MENA Markets
Business Strategy

Building Sustainable Competitive Advantages in MENA Markets

Strategic frameworks and proven methodologies for creating defensible market positions in the Middle East and North Africa region.

Business StrategyCompetitive AdvantageMENA MarketsMarket Positioning
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Latest Insights from Mike Yassine

In-depth analysis and strategic frameworks from real-world experience in Beirut, Lebanon and across the MENA region

Strategic Growth Frameworks for Businesses in Emerging Markets
Business Strategy

Strategic Growth Frameworks for Businesses in Emerging Markets

Hussein Yassine explores proven methodologies for scaling business operations in high-growth emerging markets.

Emerging MarketsGrowth StrategyScaling
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Marketing Excellence: Building Brands That Resonate in MENA
Marketing Strategy

Marketing Excellence: Building Brands That Resonate in MENA

Beyond traditional marketing lies true brand excellence. Discover how successful organizations build powerful brands through strategic positioning, cultural understanding, and consistent execution.

MarketingBrandingMENA
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The Strategic Approach to Business Planning and Execution
Strategic Planning

The Strategic Approach to Business Planning and Execution

Hussein Yassine shares the analytical frameworks that drive successful business planning and execution.

PlanningStrategyExecution
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Mike Yassine on Leading Digital Transformation in Traditional Industries
Digital Transformation

Mike Yassine on Leading Digital Transformation in Traditional Industries

Mike Yassine explores how business leaders can successfully navigate digital transformation while maintaining operational excellence in traditional sectors.

Digital TransformationLeadershipInnovation
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Hussein Ali Yassine: Operational Excellence Frameworks for Growing Businesses
Operations

Hussein Ali Yassine: Operational Excellence Frameworks for Growing Businesses

Hussein Ali Yassine shares proven operational frameworks that help growing businesses scale efficiently while maintaining quality and culture.

OperationsEfficiencyScaling
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Creating Exceptional Customer Experiences: A Strategic Guide by Mike Yassine
Customer Experience

Creating Exceptional Customer Experiences: A Strategic Guide by Mike Yassine

Mike Yassine reveals how businesses can design and deliver customer experiences that build loyalty and drive growth in competitive markets.

Customer ExperienceCX StrategyCustomer Loyalty
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Hussein Ali Yassine on Data-Driven Decision Making in Modern Business
Business Intelligence

Hussein Ali Yassine on Data-Driven Decision Making in Modern Business

Learn how Hussein Ali Yassine helps organizations leverage data analytics to make smarter, faster business decisions in uncertain markets.

Data AnalyticsBusiness IntelligenceDecision Making
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Mike Yassine: Essential Leadership Principles for MENA Business Success
Leadership

Mike Yassine: Essential Leadership Principles for MENA Business Success

Mike Yassine shares the leadership principles that drive exceptional performance in MENA markets, drawing from years of experience across the region.

LeadershipManagementMENA
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From Vision to Value: Aligning Strategy, Execution, and Culture in MENA Organizations
Strategic Execution

From Vision to Value: Aligning Strategy, Execution, and Culture in MENA Organizations

Hussein Ali Yassine explores how MENA businesses can close the gap between strategic vision and on-the-ground results through cultural and operational alignment.

Strategy ExecutionOrganizational AlignmentBusiness Culture
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Beyond KPIs: Building a Performance Culture That Drives Growth
Performance Management

Beyond KPIs: Building a Performance Culture That Drives Growth

Hussein Yassine reveals how to move past vanity metrics and build a results-oriented culture that balances accountability, learning, and sustainable growth.

Performance CultureKPIsTeam Accountability
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The Resilience Playbook: How MENA Businesses Thrive Amid Uncertainty
Risk & Resilience

The Resilience Playbook: How MENA Businesses Thrive Amid Uncertainty

Mike Yassine shares battle-tested strategies for building organizational resilience in the face of economic, political, and market volatility across the MENA region.

ResilienceRisk ManagementMENA Markets
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The Innovation Paradox: How Traditional MENA Businesses Can Foster Real Innovation Without Losing Their Core
Innovation & Growth

The Innovation Paradox: How Traditional MENA Businesses Can Foster Real Innovation Without Losing Their Core

Hussein Ali Yassine explores how established businesses in the MENA region can balance legacy strengths with forward-looking innovation to stay relevant and competitive.

InnovationBusiness TransformationMENA Markets
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