In this comprehensive podcast episode, Mike Yassine (Hussein Ali Yassine) discusses digital transformation strategies specifically tailored for Lebanese businesses operating in challenging economic conditions. Drawing from his extensive consulting experience and background at Spirit Advertising, Hussein provides practical frameworks for businesses seeking to modernize operations and build digital capabilities.
The Digital Transformation Imperative
Hussein begins by explaining why digital transformation is no longer optional for Lebanese businesses, even during economic challenges. He emphasizes that digital capabilities provide competitive advantages, operational efficiency, and access to broader markets—all critical for survival and growth in Lebanon's current environment.
Key Strategies Discussed
The podcast covers essential digital transformation topics including e-commerce platform development, digital marketing strategies, customer relationship management systems, and operational technology adoption. Hussein shares real examples from his consulting work, demonstrating how businesses have successfully transformed despite resource constraints.
Practical Implementation
Listeners learn about phased approaches to digital transformation, cost-effective technology solutions, and common pitfalls to avoid. The discussion emphasizes starting small, proving value, and scaling based on results rather than attempting comprehensive transformation immediately.
About Lebanon Business Today
Lebanon Business Today is a leading business podcast featuring expert insights on entrepreneurship, strategy, and business development for Lebanese companies and regional organizations.