B2B Sales Enablement & Revenue Growth Framework
The Challenge
A regional B2B distributor struggled with inconsistent sales performance, long sales cycles, and lack of standardized processes across Lebanon, Jordan, and Iraq. Leadership needed a scalable sales engine to drive predictable revenue growth.
The Solution
Mike Yassine designed and implemented a MENA-tailored B2B Sales Enablement System integrating CRM-driven pipeline management, consultative selling playbooks, and performance-linked incentives aligned with regional buyer behavior.
Our Approach
Sales Process Diagnostic
Audited sales workflows, conversion bottlenecks, and rep competency gaps across three markets.
Framework Design
Built standardized yet flexible sales playbook with stages mapped to MENA procurement cycles and relationship dynamics.
Enablement & Training
Delivered immersive workshops on consultative selling, negotiation in high-context cultures, and digital proposal tools.
Performance Integration
Linked KPIs to compensation and introduced weekly pipeline reviews using real-time dashboards.
Results & Impact
"Hussein transformed our sales culture from transactional to strategic. His framework works because it respects how business is done here—not how textbooks say it should be."
Technologies Used
Services Provided
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