Back to Projects
Marketing Strategy & Business Development

Regional Marketing Campaign Strategy - Lebanon & Middle East

Client
Leading Lebanese Consumer Brand
Duration
18 months
Location
Beirut, Lebanon & Regional Markets
Regional Marketing Campaign Strategy - Lebanon & Middle East

The Challenge

A prominent Lebanese consumer brand was facing declining market share in an increasingly competitive regional market. With new international competitors entering Beirut and surrounding markets, the client needed a comprehensive marketing strategy to reclaim market leadership and expand their regional presence.

The Solution

Mike Yassine (Hussein Ali Yassine) leveraged his extensive experience as Marketing Director at Spirit Advertising to develop an integrated marketing campaign that combined traditional and digital channels. The strategy included brand repositioning, multi-channel advertising, influencer partnerships, and targeted regional expansion tactics tailored to Middle Eastern market dynamics.

Our Approach

1

Market Research & Analysis

Conducted comprehensive market analysis across Lebanon and key regional markets, identifying consumer trends, competitive positioning gaps, and untapped opportunities in the Middle East market.

Competitive analysis reportConsumer insights studyMarket opportunity assessment
2

Strategic Planning

Developed integrated marketing strategy with clear positioning, messaging framework, and channel selection optimized for Lebanese and regional audiences.

Marketing strategy documentBrand positioning frameworkChannel strategy roadmap
3

Campaign Development & Execution

Created and launched multi-platform marketing campaigns including TV, radio, digital advertising, social media, and experiential marketing events across Beirut and regional markets.

Creative campaign assetsMedia plan executionDigital marketing campaigns
4

Performance Optimization

Implemented analytics tracking, conducted A/B testing, and continuously optimized campaign performance based on real-time data and market feedback.

Performance dashboardsOptimization reportsROI analysis

Results & Impact

45%
Increase in market share across regional markets
180%
Growth in brand awareness in target demographics
320%
Increase in social media engagement and followers
250%
Improvement in campaign ROI vs. previous initiatives
65%
Increase in sales revenue year-over-year

"Hussein Ali Yassine brought exceptional strategic thinking and marketing expertise to our brand transformation. His deep understanding of the Lebanese market combined with international best practices from Spirit Advertising resulted in our most successful campaign ever."

Marketing Director
Client Company

Technologies Used

Google AnalyticsFacebook Ads ManagerInstagram MarketingMarketing AutomationCRM Systems

Services Provided

Market ResearchBrand StrategyCampaign PlanningCreative DevelopmentMedia BuyingPerformance Analytics

Need Similar Results for Your Business?

Contact Mike Yassine (Hussein Ali Yassine) to discuss how we can help transform your business

Get in Touch
Regional Marketing Campaign Strategy - Lebanon & Middle East | Mike Yassine - Hussein Ali Yassine | Hussein Ali Yassine