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Brand Strategy & Crisis Management

Post-Crisis Brand Revitalization – Navigating Lebanon’s Economic Collapse

Client
Legacy Lebanese Food & Beverage Brand
Duration
10 months
Location
Beirut, Lebanon
Post-Crisis Brand Revitalization – Navigating Lebanon’s Economic Collapse

The Challenge

Amid Lebanon’s severe economic and currency crisis, a 40-year-old F&B brand faced collapsing sales, eroded consumer trust, and supply chain disruptions. Leadership needed a survival-to-thrive strategy that preserved heritage while adapting to hyperinflation and shifting consumer behavior.

The Solution

Hussein Yassine deployed a crisis-resilient brand framework focused on value repositioning, localized sourcing, and community-centric messaging. The strategy emphasized affordability without compromising quality, leveraging emotional equity to rebuild trust during national instability.

Our Approach

1

Crisis Impact Assessment

Mapped economic, operational, and perceptual impacts on brand health, pricing power, and customer loyalty.

Crisis Vulnerability AuditCustomer Sentiment AnalysisPricing Elasticity Study
2

Value Repositioning

Redefined brand promise around resilience, local pride, and everyday affordability—retaining premium perception through storytelling, not price.

New Brand NarrativeProduct Tiering StrategyLocalized Packaging Design
3

Operational Adaptation

Restructured supply chain using local alternatives and barter partnerships to maintain production amid import restrictions.

Local Sourcing MapCost-Neutral Reformulation PlanSupplier Diversification Strategy
4

Community Re-engagement

Launched “Made to Last” campaign celebrating Lebanese resilience, supported by micro-influencers and neighborhood activations.

Integrated Comms PlanGrassroots Activation ToolkitSocial Listening Dashboard

Results & Impact

22%
Increase in unit sales despite 80% currency devaluation
68%
Improvement in brand trust score (post-crisis baseline)
40%
Reduction in imported raw material dependency
150%
Growth in social media mentions with positive sentiment
3x
Higher customer retention vs. pre-crisis levels

"In our darkest hour, Hussein didn’t just offer strategy—he offered hope with a plan. His crisis framework saved our brand and gave our team purpose."

Owner & Managing Director
Heritage F&B Company

Technologies Used

Social Listening ToolsPricing Optimization SoftwareLocal Supplier Databases

Services Provided

Crisis BrandingValue EngineeringStakeholder CommunicationSupply Chain Resilience

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Post-Crisis Brand Revitalization – Navigating Lebanon’s Economic Collapse | Mike Yassine - Hussein Ali Yassine | Hussein Ali Yassine